In the process of creation, many choices have to be made. Much like in our day-to-day life really, although it took time to be fully aware of the potential of choices we all have available in a single day. A vast majority of them, we don’t even consider to be a choice. Knowing that we all carve out our own experience of reality based on choices, it is a no brainer to realize that becoming aware of them is the first key. How we make them is the second.
As I was creating at the source of all ingredients, I felt confident not taking the costs into account to make choices. That doesn’t mean I didn’t practice my negotiation skills. I remained focused on my primary aim; “ to create nature’s purest & daily serving products without any compromise. “
It was after the first prototypes that pricing and value became an issue to deal with. Considering everything the collection represents and all the meaning it potentially provides for, their value is beyond measure.
On the other hand, I needed to find a fair price to offer them for sales. The whole topic brought me in touch with my own value and the question;”how do I value myself, and how do I reflect this in my creations?”
The topic of value stayed with me for a long time. All my different marketing and pricing strategies just scratched the surface. Going on a tour through Europe, offering my creations in different types of stores and boutiques provided for much feedback.
How we value something is closely related to the meaning we attach to it. Obviously, value is very relative. Much of the feedback I received was difficult to digest as I was putting myself on the balance.
I finally decided to go with a fully transparent pricing structure, so I can take care of my own needs and allow distributors to take care of theirs. Needs change depending on each specific situation. Healthy dialogue and some negotiation combined with meaning goes a long way.
“ The basic principle is that everybody involved should be honored & respected.”